Ecological & health disturbances have surfaced like soil & water pollution and increase in number
of diseases like cancer, diabetes, blood pressure, skin allergy, digestion and metabolism related problems, etc. Recent researches and media reports
suggest that we are facing these problems due to excessive use of chemical fertilizers, weedicides and pesticides during farming. Environmental
activist Dr. Vandana Shiva has written extensively about the social, political and economic impacts of the Green Revolution in Punjab. According
to Dr. Shiva, the Green Revolution's reliance on heavy use of chemical inputs and monocultures has resulted in water scarcity, vulnerability to
pests, and incidents of violent conflict and social marginalization.iii It has resulted in adverse health effects for both consumers and farmers
as well. For example – endosulfhan & it’s effects on nervous system’, chlordimeform (cancer, bladder damage), DBCP (cancer risk, male
infertility), chloropyrifos (headache, digestive problems), etc. Even, MS Swaminathan - a cult figure in Indian agriculture and pioneer
green revolution now admits that organic farming is the only way forward. He has coined the term ‘evergreen farming’ for this purposeiv.
He strongly advocates for suitability and farming based on natural principles. He says – “Organic farming helps to improve soil fertility and
avoids the use of pesticides, which get into the food chain. So, biologically and nutritionally organic farming confers many benefits.”
As, we have seen green revolution provided solutions in the short term but created multiple
long-term problems. The 2008 ‘world agriculture report’ suggests that these techniques produced food in the short term but food quality &
nutrition decreased drastically. India also lost its agricultural diversity in the process.
Now, due to increase in research, awareness and concern regarding health & ecology (wrt inputs and techniques of farming),
large number of farmers have adopted biodiversity based natural farming, zero budget farming or natural farming. It involves
understanding farm as an ecosystem, complimentary role of various species, green manures, animal manures, croprotation, multi-cropping,
etc. The main goals of such kind of farming are:
1. Conserve eco-system within and around the
2. Get Farm products with better taste and nutritional value
3. Enhance and sustain long term fertility of the soil
● To increase awareness about good food, health and living as per principles of nature.
● To increase the significance and consumption of healthy food products in society.
● To ensure organic & natural products are adopted & promoted in the society.
● To provide people with 100% certified organic food and connect them with farmers.
● To make transparent and direct connection between farmers & consumers.
● To promote self-reliance in farmers for inputs through awareness programs and training.
● To help increase the scale, prices and quality of organic food production, processing and marketing.
● Promote large scale nation-wide production of natural and healthy products.
● Promoting make in India objective about farming products and self-reliance as a good farming practice.
● Review the harmful effects of chemical fertilizers, pesticides, preservatives etc.
1) Awareness - Creating awareness about natural & organic products. It involves interaction with shopkeepers, families, college students, and government officials.
2) Transparency - Building Trust, respect & relationship with farmers & consumers through transparent communication and business.
3) Connect – Building network of organic farmers for mutual support.
4) Support – Training, marketing, branding, production & processing.
Our products are sourced from some of the best
organic farmers in various villages in India.
The products are known for their excellent
quality and taste. We are NABL certified
organic brand of India.