OVERVIEW

महंगी दवाओं, अस्पतालों , हेल्थ इंश्योरेंस और जमा पूंजी के आधार पर हर व्यक्ति के स्वस्थ रहने का भ्रम इस समय पूरी तरह टूट चुका है।

 

दुनिया आज जिस महामारी से जूझ रही है , उसका समाधान “केवल और केवल ” शरीर की रोग प्रतिरोधक क्षमता ( IMMUNITY) पर निर्भर करता है।
इस क्षमता को बनाए रखने के लिए संतुलित जीवन शैली के साथ शुद्ध पौष्टिक भोजन भी हम सभी के लिए महत्वपूर्ण है।

 

आज हमारे भोजन‌ में शामिल अनाज, दाल ,चावल , तेल , घी, मसाले, दूध , सब्जी , फल आदि की गुणवत्ता और शुद्धता को जांचने का समय आ गया है ।

 

खाने पीने का लगभग हर सामान सरकारी सब्सिडी
वाली रासायनिक खेती के चक्कर में फंस चुके,
मजबूर किसानों द्वारा उत्पादित हुआ है।

 

हानिकारक प्रिजर्वेटिव से उसे संरक्षित किया गया है।
और तमाम तरह की मिलावट करके उसे सस्ता किया गया है। झूठे विज्ञापनों के द्वारा हर घर तक पहुंचा दिया गया है।

 

ज्यादा से ज्यादा उत्पादन लेने की मानसिकता ने पिछले कुछ सालों में भोजन‌ में मौजूद पौष्टिकता ( विटामिन,प्रोटीन ,खनिज लवण, फाइबर, सोडियम,आदि ) को बर्बाद कर दिया है।

 

Farmers Pride उपभोक्ताओं तक गुणवत्तापूर्ण और जहरीले रसायन मुक्त कृषि उत्पादनों को, हर जैविक किसान के नाम और उसकी पहचान के साथ उपलब्ध कराने के लिए प्रतिबद्ध है।

 

हमारा उद्देश्य है कि, हर परिवार को जहर मुक्त पौष्टिक भोजन और हर किसान को सम्मान जनक जीवन शैली मिल सके ।

 

आइए इस प्रयास में भागीदार बनें।

आपके किसान मित्र!

The advent of lifestyle diseases has categorically shattered the illusion of health through investment in expensive medicines, healthcare, health insurance and funds.

 

The only solution, to the pandemic that the world is currently dealing with, is boosting our immunity. To achieve this, what we need today is a balanced lifestyle with healthy and nourishing food products.

Its high time that we judge the purity and quality of each food item that we consume. Nearly every food product available in marked today are laced with chemical fertilizers and insecticides which are detrimental to our health.
In the last couple of years, the practice of using chemical fertilizers and insecticides to get optimum output in farming has resulted in diminishing nutritional values of the produce.

 

Shelf life of the food products we use is being increased using harmful preservatives while adulteration is rampantly used to bring down the cost. All these is topped up with false advertisement to lure us to buy these poisonous products.

 

We, at ‘Farmers Pride, are committed to provide our consumers with nutritious food products devoid of harmful chemicals along with the identity of the organic farmer producing the same.

 

Our mission is to provide every family with chemical-free, nutritious food and every farmer with a respectable lifestyle.

 

LET’S BE A PART OF THIS EFFORT!

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Good heatlhTo re-establish organic food production and consumption in society based on principles of nature, holistic health & sustainability.

Happy FarmersRe-uniting farmers and consumers again with ethical business, transparency, mutual respect, and relationship as motives.

Better FarmsEnhance personal, economic and social status of farmers. To improve health of farm ecosystem & nature including soil, water, birds and animals.

VisionFarmers Pride envisions a society where all families get healthy food and all farmers get proper remuneration and respect. The organization envisions our country to be a place where everybody will be strong from within by choosing the right food for a healthy body and healthy mind, and where every farmer will be empowered who make it all possible for bringing up natural and organic food products.

GratitudePosting farmers stories on our website and YouTube so that common people feel gratitude towards them. Created a framework and consistent sales support system for farmers. Connected with more than 10 outlets and 1000 + customers across India.

BrandingReceived multiple, certification, licenses and recognition of work at local and national level. For example – meeting & participation in exhibition with NABARD, International Buyers Sellers meet in Raipur, educational & business presentation in IIT Delhi, etc,

ModernizationInvestment in technology and modern software & equipment – Created website and mobile app through which they can take orders and spread their message to all parts of India (www.farmerspride.in & farmers pride on play store & app store).

STANDARDSWork with trusted farmers and regular lab-check of products.

GOOD PAYSAble to give good prices to farmers. (150-200 % of market price).

DIRECT APPROACHFully adopted farms with no middlemen and agencies in between.

RECOGNITIONDeclaring identity of farmers to give them recognition and respect.

Journey of our products

Our FarmThis farm has been planned & conserved in a manner that it hosts various species of plants, birds and animals. Apart from usual paddy and wheat cropping, it also has multiple guava trees, pomegranate trees, a kitchen garden for growing seasonal vegetables, etc. It helps to promote ecological diversity and organic production. Many trainings and meetings related to organic farming have also been conducted on this site. While doing agriculture and dairy farming, team members at Farmers Pride came across multiple news and reports regarding contamination in oil, ghee, jam, pickles, etc.

Processing & PackagingFood processing was started for friends and family and later it started reaching out to shops as well. Most of the items in production depends on seasonal fruits like mango, gooseberries (amla), jackfruit, etc. Some of the products which are all season and popular are – salt mix, flax seeds, rasam masala, sambhar masala, ghee, etc. This venture has helped to provide employment to local women and youth . Apart from lab checks, they have informal checks too. If there is any new product which is to be added, its first tried and tested by family and close frends and then it is sent to market.

Retail and ShopThe organization started a shop with progressive organic farmers of Bilaspur under the leadership of Collector Bilaspur (2017) Shri Anbalgan P. and Shri Kamal Pattnaik (former DDM, Nabard, 2017 Bilaspur). The main goal of this group was to spread awareness and create market so that organic farmers get better prices for their products. They wanted to connect with more farmers to encourage them for adopting organic farming. Farmers Pride realized the importance of online interaction & invested in website & app. Now, it\’s easier for us to spread our message and to take orders from all parts of India.